Innovation is a means for a company to improve upon its current processes and create new one's to add value. A relatively recent change in consumer market demand is the ability to wash fabrics using less water and less energy. Dupont is currently involved with product development efforts to help the detergent industry better achieve this goal. Dupont is launching a newly specialized enzyme alpha amylase for digesting starches. Any starch based stains can easily be removed by digesting into sugars which can be dissolved in cool water. The new product is called PREFERENZ S100 and was developed through protein engineering advances. This new enzyme enables a detergent to be just effective at 16C as at 32C. 16C cool water is roughly 60F.
http://www.dupont.com/corporate-functions/our-approach/sustainability/innovation/stories-innovation/articles/laundry-cold-water.html
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